UPSIDE Living is a contemporary lifestyle-driven residential community in the heart of Business Bay, designed around connection, flexibility, and purposeful modern living. More than just a residential building, the project creates a complete urban lifestyle environment where residents can live, work, socialize, and recharge within one connected address. Its modern architecture, premium materials, carefully selected finishes, and panoramic views of Burj Khalifa and Dubai Water Canal make it an inspiring setting for city living.
The residences are fully furnished and thoughtfully designed for fast-paced modern lifestyles. Interiors feature functional layouts, comfortable furniture, bespoke joinery, high-quality materials, smart home features, keyless access, and fully equipped kitchens with SMEG appliances. Residents can also enjoy coworking spaces, private meeting rooms, landscaped gardens, outdoor patios, swimming pool with sun deck, fully equipped gym, sports courts, jogging tracks, curated social events, food and beverage outlets, community lounges, and a welcoming lobby with concierge-style services.
Location & Amenities
Located in Business Bay, UPSIDE Living benefits from one of Dubai’s most dynamic business, commercial, and residential districts. The area is just minutes from Downtown Dubai and Burj Khalifa, with seamless access to Sheikh Zayed Road and Al Khail Road, making it ideal for professionals, entrepreneurs, investors, and residents who want to stay close to the city’s main economic and lifestyle hubs.
Business Bay offers a vibrant urban lifestyle with luxury hotels, modern office towers, fine dining, boutique cafés, waterfront promenades, gyms, art spaces, and residential towers overlooking Dubai Canal. The Dubai Water Canal adds a calm waterfront atmosphere for walking, boat rides, and evening city views. With its central location, strong connectivity, business appeal, and high-end lifestyle options, Business Bay offers a refined setting for modern urban living and long-term investment value.
SRG Holding is one of the leading family-owned holding companies in the UAE, founded in 1958. Since the early 1970s, the company has expanded its activities in the field of real estate. SRG Holding, headed by the second generation of the AlRafi family, adheres to values such as honesty, integrity and long-term partnership. The company is engaged in the development and management of real estate, the hotel business, real estate investments and wholesale trade.
SRG Holding's projects include studios and apartments fully furnished with modern design furniture and the highest quality materials. The company carefully studies every aspect of the design, construction and finishing of each SRG holding facility.
The company's portfolio includes quite recognizable sights of the city, such as Burj Al Salam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam Grand Hotel & Hotel Apartments.
The company strives to expand its presence in international markets by exploring new opportunities and strategic partnerships.